Welcome to the company.

We are happy to announce that Pelican Rouge is now part of the Selecta Group.

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Make the day work.

Today's world allows for precious few moments to just sit back, relax and have a deliciously energizing beverage or snack. We at Selecta want to turn those moments into memorable experiences throughout your day. Reward yourself and make the day work!

A taste of Italy in every cup of coffee

Experience the unmistakably authentic Italian taste of first-class Lavazza coffee. Our partnership with Lavazza brings a tradition of excellence and variety to your place of business.

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Starbucks on the go

our premium self-serve beverage concept that brings the authentic Starbucks experience to your workplace or customers on the go.

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We work with passion for great products.

Selecta is dedicated to providing great quality coffee

Solutions tailored to your sector

00:00 / 00:00

Selecta. Make the day work.

How it all began

In 1950, Joseph Jeger, a Swiss employee working in Basel, went on a business trip to the States and saw his first vending machines in factories there. Having never seen this before, he thought it would be a great idea to put them in the factory of the company he worked for. Spending all his savings, he ordered 5 machines from the US producer and was allowed to install them in the factory of his employer, who is incidentally still a client of Selecta.

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