And it is our passion that translates into real world results for our clients, and genuine satisfaction for our consumers. We sell 1.2 billion cups of coffee every year. This has provided us with a huge store of coffee knowledge, which you can experience through our vending services. Selecting the right coffee beans Coffee grows in tropical climates at high altitudes. We source our coffee beans from various prime coffee producing nations from all over the world. Every country has its own characteristic flavour and balancing the right flavours we have created a selection of blends to match the consumers’ taste. We buy raw coffee beans through our roasters, based on specific quality requirements. Our coffees are roasted in Europe by professional roasters and then delivered to us. We also regularly measure the quality of our coffees to ensure consistently really good quality coffee. Understanding consumers Life is changing – and so are consumer expectations. Our deep, detailed consumer knowledge sets us apart in the industry. Serving over 6 million consumers per day has helped us build up thorough understanding of what people want; not just their taste in coffee, but the way they wish to consumer it, the times they want to enjoy it and the style in they wish to experience it. We deliver this through a delicious variety of our coffee choices. Including specialities like latte, cappuccino and macchiato all at your finger tips and great value for money. A perfect cup of coffee from vending machines Choosing the right coffee beans for the taste and quality, and matching them to consumer preferences is the key. Our coffee machines are calibrated to the perfect settings to deliver the right temperature, pressure, grind, infusion time, dosage, sequencing and mixing of ingredients. Selecta has over 1000 technicians all over Europe who periodically check each of our coffee machines in order to guarantee that the coffee is brewed according to our very own recipe. miofino – our passion, your coffee miofino is a great example of our coffee expertise at Selecta. Developed for vending, miofino stands for freshness, passion and a modern attitude towards consumers and coffee. miofino has been created for consumers and is based on market research, consisting of 24 consumer focus groups throughout Europe. Available in 40 different blends, miofino range has a coffee for every occasion, in workplace and on the go – miofino is great coffee, every time. Experience the miofino coffee world and visit www.miofino.com. Sustainable coffee at Selecta At Selecta, we embrace and promote ethical business practices setting sustainable development goals which are integral to the way we do business. Sustainable coffee is grown and sold in a way that respects the environment, the farmers and their communities. Sustainability is important to us at Selecta and therefore we are committed to offering sustainable alternatives to our clients and consumers. |