Zug, April 2005

Though founded in the 1950s, we've never been less stuck in our ways. Our goal is, more than ever, to make our clients' & consumers' experience an even greater one.

We have undertaken consumer surveys, speaking to a great number of Selecta customers, to understand the things we're doing right and how we can be better.

This has laid the foundation for our new refreshed identity, and for some of the fresh changes you have been experiencing lately, and will continue to experience in the future.

The new Selecta sees being over 47 years old as a great place to start rather than a comfort zone. Stay tuned as we implement more great changes gradually in your market.