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Shell and Selecta partner – good news for the coffee bean in petrol stations. |
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Holland, December 2006  | The chances are good that anyone’s who’s ever been on the road for
any length of time has stopped at a Shell station to either fill up the car
or replenish their own dwindling energy supplies.
That’s why the news that Shell has commissioned Selecta to help them
develop their Shell Café concept is worth noting. A premium bean to
cup to-go coffee offer, the partnership is all about offering Shell
customers the most refreshing break possible. |
Eight countries will benefit from the partnership (Germany, Austria, Switzerland, Belgium,
Luxembourg, Sweden, Denmark and the Netherlands) in a 3-year contract that covers
more than 1400 Shell stations all over the continent. The results have been so well
received that Selecta Slovakia and Hungary have also been commissioned by Shell for
other vending contracts.
The pan-European deal sees Selecta managing the
technical and operational parts of the partnership as well
as, through a specially designated team of coffee
experts, being highly involved in the choice of coffee
blends, all using only the finest 100% Arabica coffee
beans sourced from all over the globe. The combination
of Shell and Selecta is sure to result in exceptionally
refreshing coffee breaks for people on the go. Keep an
eye out too for Shell branded merchandising and
provisions, all put into place by Selecta. |  |
The perfect cup of coffee was the intended end result for both sides. It makes sense that
quality coffee beans lead to great tasting coffee and we’re pleased to pass on that the
Selecta-Shell coffee offer has been well-rated in taste testing in a recent coffee survey
carried out in Holland by a national newspaper (Algemeen Dagblad). The express
purpose of the survey was to rank coffee taste in petrol stations, Horeca, fast food and
convenience stores. To give you an idea of ranking, Shell coffee is ranked well ahead of
BP coffee and in a better position than McDonalds.
 | In The Netherlands, one of the first markets to roll out this exciting
concept, Selecta Netherlands installed the Shell Café space in over
140 Shell fuel stations in little over 3 months. Coffee sales at the
Shell Café are already up by 12%.
With all the three hundred-odd machines restyled in the exciting
new Shell Café look, Shell proves it is looking towards the future
and it has chosen Selecta as its partner. |
Contact Selecta Group or Selecta Netherlands for more information. |
