Basingstoke, June 2006

Leading UK vending services provider Selecta is encouraging its customers to put their fastest fingers first by texting in to win one of five family holidays in Florida as part of a soon-to-be launched promotion by the company.

From July, Selecta customers across the UK will be in with a chance of scooping the holiday for a family of four at Sea World Adventure Park in Orlando, under a competition which will see all of the company’s branded 9oz cups containing a potentially winning code. And, by sending an SMS containing the three-letter and seven-number code to 80190, five lucky customers will receive a text message confirming that they have won.

The competition is the brainchild of Selecta hot drinks category manager Jeffrey Baker, who believes that the cup is the company’s most powerful means of reaching people.

“The cup is a pretty amazing thing when you think about it because it is our best means of communicating with our end users,” explains Jeffrey. “We are currently in the process of producing six million coded cups, which will be distributed to our clients shortly. In addition to the five lucky winners of the holidays, 1,000 consumers will also receive runners-up prizes of Shamu-branded soft toys.”

Selecta’s Text-to-Win promotion runs throughout July, August and September, with entries costing £1, plus the customers’ standard SMS rate.

Contact Selecta UK for more information