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Celebrating the coffee day |
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DACH - 28 September 2009  | About 70% of adults drink coffee every day. This is a good reason to dedicate one day, the “coffee day” for this delightful drink to raise the interest. Similar to last year, Selecta celebrates the national coffee day with joint promotions in the DACH countries; Germany, Austria and Switzerland. |
From 14 September to 9 October Selecta runs a big SMS promotion campaign in Private Vending with great prizes, such as Apple MacBook and a pair of Milka skies. Promotion wobblers placed on the hot drink machines invite the coffee drinkers to join. In addition the promotion is advertised on local Selecta web sites and on the National Coffee Associations advertisements. For more information about the coffee day, please visit: http://www.tag-des-kaffees.ch/ (in German). |