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Light boxes catch the eye at the railway stations in Austria |
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Austria, June 2009  | In cooperation with the Austrian Railways (ÖBB) Selecta Austria introduced a new advertising channel at railway stations. Since mid May the new form of light box advertising on our machines has been available to catch consumers’ attention and therefore generate more sales. |
The light boxes are installed along the railways at the most visited stations throughout Austria. In Vienna 24 machines are already converted and another 17 machine will follow from mid June onwards. Further developments of the advertising space on designated locations are planed during this summer. ÖBB is responsible for the installation and maintenance, including changing the posters. This kind of shared project will lead to a closer cooperation between ÖBB and Selecta.
In the photo: Mr Claus Stadler, Managing Director ÖBB Advertising center (left) together with Mr René Hansy, Managing Director Selecta Austria (right) in front of the Selecta machines
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