France - 22 December 2009

miofino has won the ’Saveur de l’année’ consumer award for 2010. Each year the award is made by consumers for a tested and trusted product of exceptionally high quality. This is the first time a vending coffee has won the price.

’Saveur de l’année’ is a prestigious award and miofino is in very good company; last year the award went to Carte Noire from Kraft Food Products Inc.

The ’Saveur de l’année’ is awarded against very tough criteria, of which taste is one of the most important. The products are blind tested by 120 consumers and in 18 independent laboratories. This is not a case of one-off testing; miofino will be re-tested throughout 2010 to check that the quality remains consistent and it still deserves the  ’Saveur de l’année’ label.

For more information, visit www.selecta.fr.

Experience the miofino coffee, visit www.miofino.com