Especially in these days it becomes more and more important to catch the consumers’ attention in the public domain and therefore, Selecta has increased the number of machines as well as launched a new promotion strategy in Belgium Metro stations.

An important part of our new approach is the fact that the images we place on our machines to support attractive offers, are also pasted on the floors in the metro station. This visualises the promotion and guides the customers towards the vending machines.

We expect this approach to appeal more and more consumers as they can see our more dominant presence at the different stations.