UK, October 2008

The miofino stand on the TWM 2008 (Total Workplace Management) was designed to capture the cafe culture and enabled guests to experience the world of miofino, the new Selecta brand of great coffee served by their baristas. Selecta UK pre-launched miofino at the exhibition and had a fantastic response from the visitors. The initial indications from the organizers later announced that it was the most visited stand at the event.

Featured on the stand was the new concept Caferoma bringing the essence of the coffee shop culture to the workplace and “Seattle” their exclusive new water cooler. It is planned to launch miofino, the new brand of coffee and Caferoma early 2009.

Selecta received positive feedback on the stylish design of Caferoma and “Seattle” generated a lot of interest from visitors due to its design and its hygienic and environmental credentials. They also offered all guests a complimentary Selecta branded tin of chocolates and the opportunity to enter the Lucky Cup competition to win an iPod shuffle, both proved hugely popular with guests. For further information go to http://www.selecta.co.uk/news/index.html