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consumer insights

A little knowledge goes a long way.

At Selecta, it is everyone's job to think about what our consumers and clients want.

We have a huge store of knowledge regarding vending. Serving over 6 million consumers per day and over 50,000 clients, we have built up quite a database of information (through surveys, focus groups, quality audits and good old-fashioned paying attention) on what people like, what they don’t, trends and, really important, what they want. This way, we can be sure we’re giving it to them.

We have undertaken surveys, speaking to a great number of Selecta customers and consumers, to understand the things we're doing right and how we can be better. For example, we talk regularly to our clients on topics such as satisfaction, things they’d like to see done differently. We talk to our consumers about the choices of coffee and hot beverages, cold drinks, snacks etc currently available on our vending machines to them to ensure our offer is right.

And we like feedback – what you think is very important to us. If you have any comments or thoughts about how we’re doing on Selecta point-of-sales, please get in touch with us.