Selecta partners with Instant Systems Sweden to expand innovative Smartfridge offer

17 December 2020, Switzerland: Selecta, Europe’s leading route-based unattended self-service provider, is pleased to announce it has signed a long-standing exclusive partnership agreement with Instant Systems Sweden to expand the Group’s Smartfridge offer across its European markets.

Selecta introduced the concept in Sweden in June through the launch of two new smart fridge solutions: Selecta Deli and Selecta Minicooler. Selecta designed the innovative, 24/7 self-service solutions to provide simple and flexible catering solutions for different workplace needs.

The unattended alternative to kiosks and small canteens offer a wide range of fresh and convenient food, salads, sandwiches, snacks, coffee and chilled drinks at the workplace. They can be operated quickly and easily via an app or credit card, and provide workplaces with a secure, theft-free and convenient catering option. 

This highly innovative and scalable solution was developed together with the Swedish technology provider Instant Systems. The initial launch in Sweden and the Nordic countries has been extremely well received by clients and Selecta will now roll-out its Smartfridge solution across all its European markets in Q1 2021.

Christian Schmitz, CEO of Selecta Group, said: “We understand the importance of providing employees with convenient access to a wide range of food and drink grab and go options. We’ve had a fantastic response to our Smartfridges since we launched the concept earlier this year, and we’re delighted to be partnering with Instant Systems to further expand this offering across our European markets.”

Kristian Silbvers, CEO of Instant Systems, said: “We are thrilled to be working closely with Selecta. No other operator in Europe has the capacity to roll out and operate this new technology to the scale that Selecta can. Together we aim to set a new standard within the market, improving millions of people’s day to day convenience. This partnership is also strategically important for Instant Systems since the massive growth of transactions ensures that our technology continues to evolve and continues to remain state-of-the-art.”

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For media enquiries, contact Selecta Corporate Communications
Sarina Künzli, Head of Communications
+41 (0) 78 818 31 16

Hudson Sandler (PR agency)
Wendy Baker / Hattie Dreyfus
+44 (0) 20 7796 4133

About Selecta Group

Headquartered in Switzerland since 1957, Selecta is Europe’s leading route-based unattended self-service retailer, providing coffee and convenience food solutions in the workplace and in public spaces. The excellence of Selecta’s route-based operations has been recognised with multiple industry awards. For more information, please visit

About Instant Systems

Instant Systems is a pioneer in the development of integrated hardware, software and remote management solutions. Over 15 years of development and innovation has resulted in a robust platform that enables the remote management of large-scale automated retail deployments around the world.

The technology company seamlessly developed a back-office platform including a payment gateway with multiple customer facing applications that has successfully performed over 100 million transactions. 

Instant Systems has assembled a world class team of hardware and software engineers that have unique expertise in the field of advanced automation and unattended retail, making it a leading player in this next retail revolution. Among other things, Instant Systems was the first supplier in the world to deliver autonomous Grab & Go stores on a large commercial scale. For more information, please visit