Cham, Switzerland, December 14, 2016: electa Management AG and Luigi Lavazza Spa., today announced an exciting new partnership to grow their presence and market share in Vending and Office Coffee Service across Europe.
With this long-term partnership, Selecta, as the leading vending and coffee services company in Europe, and Lavazza, the leading Italian coffee brand, are expanding their bean to cup self-serve business and are entering the capsule market with the Lavazza Blue concept at European offices and on the go locations. In the coming years Selecta and Lavazza plan to install 40.000 machines in European offices and on the go locations.
The relationship is a joint mission to bring premium coffee quality into European workplaces and public locations - a matter of reliable espresso machines, a strong coffee brand with various selected blends, all combined with a reliable service on coffee machine installation, product delivery, maintenance and repair to deliver the perfect experience every day. Selecta has more than 4.000 service employees in Europe to bring such service consistently and with full passion to their clients.
Through astonishing recipes, reliable equipment and excellent service, Selecta and Lavazza will deliver in the incoming years best in class premium coffee to offices and on the go locations across Europe servicing great tasting treats.
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About Selecta Group
Selecta is a leading vending and coffee services company in Europe with a turnover of about EUR 736 million (for the twelve months ended 30 September 2016). Founded in 1957 and headquartered in Switzerland, Selecta has grown its geographic market presence to 15 countries across Europe. Selecta serves 6 million consumers every day at its c.132,000 point of sales addressing the growing need for out of home food and beverage services at the workplace and on the go. Selecta is putting a strong focus on improving the coffee experience at workplaces through an exclusive partnership with Starbucks as well as by offering a full range of high quality coffee blends such as Selecta’s own miofino brand. In addition, Selecta offers state of the art coffee machines which are serviced by its own highly professional service organization. Selecta’s Swiss roots stand for service excellence, high quality product offering and innovative concepts for out of home food and beverage services. For further information, please visit Selecta’s website at www.selecta.com.