PELICAN ROUGE HISTORY

Deep-rooted passion, craft and 150+ years of experience.

A story that inspires everything we do

When Joseph van Leckwyck and sons began roasting ‘Roode Pelikan’ coffee in Antwerp in 1863, they couldn’t have known the scale of joy it would create. Today Pelican Rouge artisan coffee delights millions of lovers of its authentic refined taste, sharing our craftmanship and expertise so you can experience joy to go.

A culture of expertise

The knowledge we bring to every gram of Pelican Rouge coffee is part of a continuous culture of excellence reaching back 150+ years. Blenders, roasters, baristas, purchasers, researchers and developers: our experts are here for you at each stage from sourcing and roasting the bean to serving the perfect cup.

Inspired by the past, ready for the future

We were among the first to trade roasted coffee in 1863, and we’ve held true to our conviction that the joy of great-tasting coffee is for everyone. Our range has something for every coffee drinker, and we continue to innovate– with new blends and formats that enable you to share the pleasure of superb coffee with your consumers and employees, exactly as they want it, 24/7.