UK's first Foodies-on-the-go launch

We’re very excited to share with you that Selecta’s first-ever Foodies-on-the-go has launched in the UK at London railway station.

On 14th July, Selecta UK launched the first-ever Foodies-on-the-go MicroMarket, an unattended retail solution consisting of our very own Smart Fridges and Pelican Rouge branded coffee machines.

Foodies is our full refreshment solution providing fresh and delicious, premium food choices.

Whether you’re after breakfast on the move, early lunch with colleagues, or returning from work late, Foodies is a fresh, exciting food experience that fits your schedule and provides high-quality snacks and meals 24-hours-a-day.

Foodies offers:

  • Hundreds of healthy and fresh, hot and cold food and drink combinations, fitting the latest food trends and influenced by regional habits and preferences
  • 24/7 accessibility
  • Safety and hygiene, with individually packaged foods and contactless payment
  • The latest food technology including smart fridges and free-standing coffee machines
  • Responsible sourcing of ingredients


The latest MircoMarkets also come with contactless payment options with your card, smartphone or using the Smart Fridge App.

Our Foodies on-the-go solution replaces a previous, more traditionally-serviced café at the high-profile station in East Croydon, which in 2020 experienced a whopping 23 million footfall.

We are super excited as this offering is the first unattended public retail solution in Europe and has great potential to be rolled-out across an additional 100 locations after an initial pilot phase.

Paul Hearne, Executive Director, Selecta UK & IR commented on the latest opening:

“We are delighted to offer commuters delicious fresh food and snacks from our Foodies Hub. With a footfall of around 23 million, we can’t think of a better location to trial our latest offering at than East Croydon station.

“We hope commuters enjoy the convenience of a self-service hub and the abundance of daily fresh food and drink options our MicroMarkets have to offer.”


Find out more about the MicroMarkets here.

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