Meal deals.jpg
Meal deals.jpg

UK’s Most Popular 2020 Workplace Meal Deal

Reading time: 7 minutes
by Cecily Batten
Meal deals are part of the fabric of British office life, with employees relishing the convenience and value of grab-and-go food and drink choices. We have used data from our client sites to reveal the nation’s most popular meal deal choices in 2020.

Meal deals are part of the fabric of British office life, with employees relishing the convenience and value of grab-and-go food and drink choices. We have used data from our client sites to reveal the nation’s most popular meal deal choices in 2020.

Despite many of us working remotely throughout 2020 due to the COVID-19 pandemic, we have continued to cater to key workers and those unable to work from home – keeping our logistics, manufacturing and transport sectors fuelled, among others.

This contributed to internal data for over 44,000 purchases from workplace micromarkets* and reveals chicken sandwiches, chilli crisps, chocolate bars and fruit and nuts among the top meal deal choices – with coffee and cola revealed as the most common hot and cold refreshments.

Most popular sandwich fillings

With an increasing number of UK workers skipping their lunch hour to eat-while-they-work, one-handed mains are perhaps the obvious answer for those opting for a ‘working lunch’.

The staple of the British meal deal is the sandwich, with chicken revealed as the nation’s most popular filling, making up almost half of all purchases (42.3 percent). Ham, cheese, seafood and egg make up the top 5 most popular sandwiches choices.

When it comes to alternative meal deal ‘mains’, rolls were the top choice, with pasties, wraps, toasties and noodles among the other popular options.

Most popular crisp flavours

Among the more surprising results was chilli being revealed as the most popular crisp flavour, beating traditional flavours salt and vinegar and cheese and onion, which came in 2nd and 3rd place respectively.

This comes considering a study last year which claimed cheese and onion was the nation’s favourite crisp flavour. However, the latest sales data sees chilli crowned ‘king of the crisps’, accounting for almost a quarter of purchases (22.5 percent).

When it comes to meal deal snacks, chocolate bars were the most popular ‘treat’ choice, with flapjacks and grab bags completing the top three. Those opting for ‘healthy’ snack choices mostly chose fruit and nuts (38 percent), with alternative crisps and snack bars also proving popular.

Less surprisingly, coffee and cola topped the list for hot and cold drinks. Hot chocolate and syrup coffee completed the top 3 hot drink choices while sparkling fruit drinks and sports energy drinks were the second and third most popular cold drinks respectively.

With coffee, cola and energy drinks featuring heavily, it suggests employees are after a post-lunch pick-me-up, provided by their high caffeine content, to get through the afternoon shift.

The most important meal of the day

Our data also revealed the nation’s favourite ‘working breakfast’ choices. Croissants topped the list, with muffins in second place and cereal only featuring in third place.

The rise in more portable breakfast options like croissants and muffins – compared with traditional ‘sit-down’ breakfast choices like cereal and porridge – suggests a link to the increasing popularity of ‘breakfast meetings’, which have been linked to increased focus and productivity, compared with lunches or working dinners.

This article was originally published in 2020.