We bring you joy, wherever and whenever.

Who we are

Headquartered in Switzerland since 1957, Selecta Group is a Food Tech company with a leading route-based, self-service distribution network in Europe, offering innovative convenience food services and world-class quality coffee brands in the workplace and public spaces. Active in the food tech business we continuously push on new innovations and solutions, we serve premium coffee and beverages, snacks, and fresh meals to more than 10 million people in 16 countries across Europe every day. With an annual turnover of €1.2 billion, we owe our success to our ca. 6.500 highly skilled, dedicated, and passionate Selecta associates who are committed to creating millions of moments of joy for our clients and their consumers every day.

Our values

Our purpose

Making people feel great millions of times a day by bringing them delicious food and drinks at any time, in the workplace and on the go.

Our vision

Selecta is the world class distributor for world class brands.

What we offer

Whether your consumers are grabbing something on the station platform or your people are taking a pause at work,
Selecta has a solution to fit your needs.

  • Classic vending provides tasty snacks and drinks with trusted brands
  • Coffee and water solutions give a boost or breather on the go. We’re coffee experts, bringing you world-renowned brands as well as creating our connoisseurs’ coffee, Pelican Rouge, in our own roastery
  • Foodies redefines food in the workplace and beyond. Shaped for you, it provides a welcoming space to connect and relax over fresh and delicious meals and snacks

Whatever your consumers want or your people need, Selecta has the answer. When it comes to food and drink solutions that make people smile, no one does it better.

Our Leadership


Joe Plumeri

Executive Chairman Joe Plumeri was appointed Executive Chairman of Selecta Group in May 2020. Joe was a Senior Advisor to KKR and previous senior management roles include Vice Chairman of the First Data Board of Directors, as well as Chairman and CEO of Willis Group Holdings. Before joining Willis, Joe had a 32-year career at Citigroup and its predecessor companies.


Christian Schmitz

Christian Schmitz was appointed Chief Executive Officer of Selecta Group in May 2020, after five months as Interim Chief Operating Officer and having been appointed to the Group's Board in April 2020. Christian was previously a Partner at McKinsey&Company and a Director at KKR’s Private Equity Operations team.

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Nicole Charrière-Roos

Chief Financial Officer Nicole Charrière joined Selecta Group as Group Finance Director in October 2019. Previously, Nicole gained 18 years of experience at KPMG Switzerland, where she was most recently a Director. She served listed Swiss based companies and has gained broad finance expertise while acting as Interim Group CFO and leading complex capital market transaction projects. Nicole is a certified Swiss Expert for Audit, Tax and Fiduciary.

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Marissa Célette

Chief Strategy & Sustainability Officer Marissa Célette joined Selecta Group in November 2020. Marissa brings a strong track record of driving transformation and strategy implementation across organizations. Marissa is an experienced executive with broad management experience at the Boston Consulting Group, Nestlé, Breitling, and Richemont.  


Roland Ludwig 

Roland Ludwig, Chief Technology Officer, joined Selecta in November 2020. He has led digital transformation programs at Accenture and Capgemini. In his former roles, Roland was the CIO of Triumph and responsible for the global IT unit and technology operations, servicing Retail, Wholesale and eCommerce channels and has great experience in IT transformation and digitalisation.


Dr. Martina Lambeck

Martina joined Selecta in February 2022 as Group CHRO. Since 2008, she has been responsible for Group HR in various multinational companies where she has acquired a broad and in-depth international experience on HR processes, structures and instruments. Above everything else, Martina continues to be truly passionate about people and HR. She understands people topics as a key success factor for achieving the company`s goals and strives to leverage how associates can be motivated to bring their best performance. 


Jan Marck Vrijlandt

Chief Commercial Officer Jan Marck Vrijlandt bringing 26 years of experience at Selecta. Jan Marck possesses in-depth knowledge of our business through his numerous Group, country and operational leadership roles that few in the organization can match. His experience, in combination with his flair for commercial innovations and passion for the business and our associates, make him perfectly positioned to lead this key function at Selecta. 


Jens van Beusekom

Jens van Beusekom, Chief Procurement Officer joined Selecta in January 2021, bringing extensive experience within national and international purchasing and category management in food retailing, including supermarket chains Kaufland and Plus. He has negotiated A-brand suppliers, tendered international procurement ranges and he also managed purchasing departments and implemented strategies across several countries. 


Greg Radke

Group General Counsel Greg Radke joined Selecta Group in June 2022. Greg is a commercially experienced international attorney with more than 25 years at multinational companies based in Europe, Asia and North America. Since 2007 he has managed legal and compliance functions across Europe for B2B and retail firms such as EF Education First, Smartemis AG and various portfolio companies of Pala Investments.