Impressive Market Transformation:
Selecta Denmark celebrates Foodtech milestones and expansions

Cham, 19. October 2023, In a remarkable turn of events, the Danish market, once considered small and not particularly profitable, is now witnessing a significant transformation. With recent achievements and ambitious plans, Selecta Denmark is proving that it offers much more than traditional coffee solutions.

Selecta Denmark has been under complete transformation the last few months and seeing significant changes in strategy, leadership and execution. This is now proving to be the ingredients to show the real potential of the Selecta brand in the exciting Danish market.

One of the most significant achievements for Selecta Denmark has been the impressive growth on Foodtech in both the private and public segment – last seen in the successful installation of Smart Fridges in two of the most prominent hospitals in the country. This milestone has brought immense joy to visitors, patients, and employees alike. The food technology not only enhances convenience but also reflects Selecta's commitment to leveraging innovation for the betterment of communities. With user-friendly handling at its core, accessing to favorite treats, foods and drinks has never been easier. The Smart Fridge offers 24/7 accessibility, simply tap the credit-card, and the fridge unlocks a world of delightful snacks and beverages. A hassle-free experience, providing quick and effortless gratification – truly transforming the unmanned convenience space in the FMCG market.

Selecta Denmark is also expanding its strategic partnerships with the world’s biggest brands, including Starbucks®, and bringing the prestigious "We Proudly Serve Starbucks® Coffee Programme" to Denmark. In the start of 2024 there will be installed +150 new machines in the Danish region to expand the footprint of the premium solution further.

With a fresh perspective and an experienced leadership team, the company is poised for continued success in the Danish market in both the coffee segment and the food industry. Jonas Lilleskov Nielsen, Market Leader in Denmark, brought a burst of energy to the company since his arrival in Selecta last year. His lively way of leading, mixed with his dedication to business excellence, has taken Selecta in Denmark through a remarkable transformation and the business performance to new heights. It's an exciting development that highlights the positive growth and progress in the market.

Jonas Lilleskov Nielsen expressed his delight, "I am truly grateful for the opportunity I have been given and am fortunate to lead such an exceptional team while being under the guidance of our brilliant leadership. Together, we are dedicated to bringing millions of moments of joy to our clients and consumers through our premium coffee solutions and Foodtech offers”.

CEO Selecta Group Christian Schmitz added, "These achievements are a testament to the dedication and hard work of the entire Selecta Denmark team. We are excited to bring innovative solutions to the market and redefine the possibilities of Foodtech. We are ready for even greater accomplishments in the future."