We have a clear plan for a sustainable future, developed collaboratively with our associates, clients and other key stakeholders.

Together we’ve committed to four strategic pillars, targeting the key areas in which we can make a positive difference: respecting our environment, sourcing responsible products, supporting our communities, and being an employer of choice.

Coffee plantation 1-2-min.jpg

Download our latest Report

Making Sustainable choices

Discover some of the ways we're helping reduce environmental impact, promote a circular economy and support our communities.

How we’ll make a difference

With our scale and influence, we have the opportunity to achieve real, positive change across our industry. We're focusing on four areas for action: respecting our environment, sourcing responsible products, supporting our communities, and being an employer of choice.

Refurbishing our machines

Of all the vending machines 47% are refurbished to the highest standards.

Reusing and recycling cups

We supply 1.5 billion cups for our consumers. All of our cups are recyclable and every paper cup is either PEFC or FSC certified.

Making use of coffee waste

We can make good use of coffee grounds from our machines and roastery, for example as soil components or renewable energy sources.

Selecta Coffee Fund

Through our Selecta Coffee Fund we invest directly to improve the livelihoods of smallholder coffee farmers and their families in Rwanda.

Giving back to our local communities

Joy to go means supporting every community we serve, through projects that range from food banks to social inclusion initiatives.

Responsible procurement and roasting

In 2020 our Pelican Rouge roastery received an Ecovadis Gold award for CSR. We currently roast around 15,000 tonnes of coffee per year, of which 57% is certified by Fairtrade, UTZ or Rainforest Alliance.

Ethical business practices

We have enhanced and renewed our supplier code of conduct to make sure that our suppliers commit to more responsible sourcing practices and respecting human rights.

Innovative product offerings

Our innovative Micromarket concept Foodies offers attendant-free fresh food and beverage solutions for the workplace and beyond.

Employee engagement

Employee Engagement Programme has a strong focus on our associates well-being, Health and Safety, Learning and development and Fairness at the workplace (diversity, community).

Diversity and inclusion

We hold to the highest standards of ethics and integrity and are committed to the principles of diversity and inclusion, both within our company as well as our selected partners.

Health and safety

We are committed to providing a safe and healthy environment for all of our associates, clients, contractors and visitors.